The people behind SoftLife

Every guide on this site is written, tested and signed by a real person. Meet the four regulars below.

Sofia Lindqvist
Sofia Lindqvist Founder & lead writer

covers everyday calm: sleep, stress, food and movement. She pieces read like advice from a level-headed friend — no products to sell, no miracle routines, just small steps that survive real life.

James Porter
James Porter Contributing editor

has kept a personal habit journal for over a decade. He writes about the unglamorous middle of change — the weeks where nothing feels different but everything is quietly shifting.

Hannah Cole
Hannah Cole Staff writer

is a former burned-out professional who rebuilt mornings from scratch. She writes gentle, practical guides and keeps a running notebook of what actually works in real households.

Ethan Brooks
Ethan Brooks Regular contributor

writes about slow, realistic wellness. After years of chasing perfect routines, he now believes small rituals — like protein at breakfast — beat grand plans, and he tests every idea he shares for at least a month before recommending it.